Every day I see people work their asses off pursuing their passions and turning their crazy ideas into actual money makers. Only to have people try to get over, make them feel unworthy, or talk trash about their accomplishments. Last week, I personally encountered 3 fellow entrepreneurs in a “fight for their right” to charge their appropriate (and might I say well justified) price. But WHY?
If no favors are owed, if no debts need to be paid back…why do we feel like we need to cut deals all the time? We’ve done the work and built the reputations. Where in the hell did we get the idea that we aren’t worth the wallet being busted open for a real grinder? One answer I got from a friend and fellow partner in grind was “I set the price (too) low because I don’t want to scare potential clients away”. Mind you he was doing work an agency would EEEEEEEASILY charge over a grand for…for less than $400. Did an exceptional job might I add. But didn’t get nearly what it was truly worth.
So what’s the deal. Are we CHUMPS? Why do we let people treat us so…cheap? Why are some of us EXPECTED to be cheap or not worth paying higher service prices for (even if the great track record speaks for itself)?
All I know is this. A lot of us break our necks and our bank accounts building these businesses. We gotta stop shooting ourselves in the foot by lowering our standard and worth trying to please people who have no problem spending PLENTY money elsewhere, and we have to stop letting them STEP on our feet and disrespect what we do.
Know your worth and CHARGE IT.