Have you been following the Chik fil a vs. Popeye’s frenzy? God’s chosen chicken chateau vs. the urban chicken icon? You’d think the latter wouldn’t stand a chance right??
Wrong! ! I know I VERY was incorrect in my assumptions. The Man upstairs clearly had a blessing or 26 million to lay on the Popeye’s chicken franchise. This is a PRIME example of how POWERFUL the opinion of the people can be.
Word of mouth is still a major tool in the marketing kit. People will trust it more when other people trust YOU more. Experience has and will forever be the best teacher and promo. Can you imagine saving your entire marketing budget and practically doubling it in sales because people have taken a sip of your kool aid and share with others to drink?? MAGICAL. SURREAL. But DOABLE.
This is why we have to keep working and pushing towards our goals and stretching our vision. This is the reason we have to keep at the daily tasks. And THIS is the reason why customer service and making sure the people walk away with something of yours is CRUCIAL. Who knows when OUR breakthrough will be? And it may not be that fancy shmancy marketing plan that opens the floodgates!
If you find yourself in need of a program or campaign to help get people talking about you, let’s get you set up!